When you talk about competitor analysis means the process of finding out the strategies, the weaknesses and the strength of your competitor in the field of business. The analysis is a good eye opener and helps you upgrade your work strategies in a way that will lead you to success in your business game. The competitor analysis is the most vital part of any marketing plan that a business owner should have. It makes the entrepreneur understand where they are going wrong and what they need to add to their business or how much improvement they need. about smolder
The analysis has become easy since there are tools used on the internet. For you start up the process of analyzing your competitor you should identify the specific competitor you want to investigate. You can only examine the known and not the unknown. You can get on their website pages and analyze them thoroughly. When you spy on their website directly, you can know what they are doing and how best they are at doing what they are doing. After that, you can tell where you need to improve your company strategies. Get to spy on their keywords, those that make them rank high. click here
You can also look at the destiny of their keywords and have a better idea. Research about their back-links and know the links they use to get their back-links. You can look for a way to use the same source to acquire your back-links for your website. To know how active, they are in the social media is also essential since you will know how engaged they are with their audiences. Follow them on social media and understand how they handle the social media regarding, the types of posts they share. You might have an idea on how to raise your social media strategy to get more audiences. Apart from the above strategies, there exist other search engine optimization tools for competitive intelligence. They use keyword spy that provides organic competitors report that identifies the top competitor using a specific keyword. You can as well use site comparison spy tool.It shows the different crucial pages on-page elements side by side. The site comparison tool offers a strategic view at two website pages and shows how the search engine compares them. All the tools use to spy your competitors will help you know so much about their selling strategies and who their customers are.